Firstly the packaging is nothing glamorous. Its the bog standard lip gloss packaging. Theres nothing new or different in this packaging. I feel like it is marketed towards the younger end of the market, maybe the teenage/early twenties consumers. This is apparent in the shades available and the price. (£2.99)
As for it lasting "up to six hours" I don't think it stands up to these claims. I wore it and in under a hour I needed to reapply. That's not to say it wouldn't last longer on different lips. The fact that it wore so quickly leaves me with the impression that this product is not as substantial as it claims. Again I think this is suitable for the younger demographic and would fit in quite nicely in a teenagers make up bag.
I hope you found this review helpful and I hope to see you again here soon x
As usual this is my opinion and I have not been sponsored for this post